Assassin's Creed Wiki
Assassin's Creed Wiki

Jean Guesdon was the Assassin's Creed Brand Content Manager at Ubisoft Montreal as well as the Creative Director for Assassin's Creed: Origins and Assassin's Creed IV: Black Flag. As a Brand Content Manager, Guesdon was responsible for the Assassin's Creed franchise, and helped to ensure that all Assassin's Creed installments were in line with the core Assassin's Creed story.


Early career[]

Jean Guesdon started his career in the traditional business of toys. He later join Ubisoft Montreal in 2005 and eventually rose to the position of Production Coordinator.[1]

Assassin's Creed[]

In an October 2017 interview with, Guesdon revealed that due the setting of Assassin's Creed: Origins being Ancient Egypt, it led to them designing the entire country for players to explore a totally seamless game world for full immersion. The game mechanics behind Bayek's eagle, Senu, was partly inspired by the drone feature in the Tom Clancy's Ghost Recon games, and then expanded upon. Guesdon stated that the new RPG-format of Assassin's Creed games was a necessary change to the formula and encouraged players to shape their own play style.[2]

Guesdon was heavily involved in the early-development stage of the Discovery Tour educational game mode, especially in its conception. First broaching the idea at the end 2014 after Assassin's Creed: Unity was released. Discovery Tour was later implemented in Origins in a February 2018 update and continued in subsequent releases.[3]

At the 2018 Game Developers Conference, as part of the "10 Years of Evolution of the Assassin's Creed Brand" talk, Guesdon revealed that due to being rushed at developing Unity was the reason behind its poor reception. Thusly, the poor reception of Unity then affected the next title Assassin's Creed: Syndicate the following year. Guesdon was part of the decision to allow more development time between titles, leading to Assassin's Creed: Origins releasing two years after Syndicate and more than doubling sales.[4] Also included in this lecture was Guesdon explaining how Ubisoft was able to create as many Assassin's Creed games as they had by splitting the work between different rotating teams.[5]

On 10 February 2023, Guesdon announced via his personal LinkedIn page that he would be leaving Ubisoft after 17 years with the company.[6]

Assassin's Creed credits[]

External links[]


  1. Obedkov, Evgeny (10 February 2023). Assassin’s Creed creative director Jean Guesdon leaves Ubisoft after 17 years. Game World Observer. Archived from the original on 15 February 2023. Retrieved on 15 February 2023.
  2. Batchelor, James (27 October 2017). Reclaiming Assassin's Creed's lost identity. Archived from the original on 26 December 2022. Retrieved on 15 February 2023.
  3. Maher, Cian (21 October 2021). Assassin's Creed Valhalla Interview - The Making Of Discovery Tour: Viking Age. The Gamer. Archived from the original on 21 October 2021. Retrieved on 15 February 2023.
  4. Reynolds, Matthew (21 March 2018). Ubisoft on what created the "perfect storm" behind Assassin's Creed Unity. Archived from the original on 5 July 2022. Retrieved on 15 February 2023.
  5. Totilo, Stephen (3 April 2018). How Ubisoft Makes So Many Assassin’s Creed Games. Kotaku. Archived from the original on 4 April 2018. Retrieved on 15 February 2023.
  6. Shutler, Ali (10 February 2023). ‘Assassin’s Creed: Origins’ director leaves Ubisoft after 17 years. NME. Archived from the original on 15 February 2023. Retrieved on 15 February 2023.