To say that farming was a difficult occupation in Colonial America would be an understatement. Farmers had to clear their lot of rocks and trees before working the soil in the hope that it would yield effective results. It could take years before a farm would become fully sustainable. Apart from a few visits to nearby settlements to trade equipment and supplies or sell whatever was in surplus from their crops, farmers would often remain on their land their whole life.
Farmers had to be autonomous. They had to take care of their home, farming equipment, livestock, as well as procuring the necessary supplies to sustain living in sometimes harsh conditions, especially in northern regions.
So if you enjoy backbreaking work in a lonely atmosphere, this would be the job for you. (And if that was their slogan, they needed a better marketing department.)