User blog comment:SoulJesterInfamy/Connor kills people other than Redcoats. Here's the evidence./@comment-108.7.60.20-20120618172043/@comment-4043223-20120622224610

This will sound obnoxious and I know that before I write it but the game is a mature rating yet I feel we have seen an overwhelming influx of younger and immature gamers to the series since it has been marketed more towards the Western markets and by new attention grabbing controversy stuff put out by certain sites like IGN, Kotaku etc. I know the rating system never stopped younger gamers from enjoying the series (I got my first 3rd gen GTA game well before I was meant to) and we could argue about the merits or faults of the current rating until the end of time but that is not the problem I am pointing out, it is the huge influx of gamers that are new to the series. Long time fans don't seem to have an issue from what I see, new fans to the series seem cool about the stuff too (regardless of age) but there is a loud segment (that come across as immature most of the time) that get pulled in by marketing stuff like this. honestly, go onto GameFaq, YouTube or the Escapist forums and you will see hissy fits being thrown about. Som people do have valid concerns though and they put them forward eloquently but they are drowned out by immature comments on either side of this.

I think Ubisoft have 3 chances to put an end to the nonsense, at comiccon, there is a big gaming convention in London every year (can't think of the name) and another in Germany. ComicCon will happen first on July 23rd, but they will also be doing something for July 4th and I can only hope they release some kind of teaser stuff showing a colonial soldier/historical figure being targeted because that would indeed be a bold move (but a welome one by the majority of fans too in my opinion). At least it would get people talking and theorizing about something else.

TL;TR Someone should kicked the marketing guy who came up with "controversy is a good idea" in the nads!