User blog comment:SoulJesterInfamy/Connor kills people other than Redcoats. Here's the evidence./@comment-4829046-20120616100142/@comment-3276576-20120616101521

Eh.. I doubt that the problem for most people is that you're killing British soldiers, but that the trailers and so on imply a somewhat America-nationalist-feeling (waving American flag for example), which might fit some boring war games, but not the AC franchise. So whether we kill Germans or not, they were still on the British side.

I'm not one of those people complaining all the time, but I seriously think that Ubisoft's marketing was a bit too adapted to the American market this time. Even the producers of the game agree.