User blog comment:Master Sima Yi/Assassinews 27-08-'15 – First look at Michael Fassbender in the Assassin's Creed film/@comment-3163807-20150828030420/@comment-733050-20150829125201

You shouldn't think so little of the audience like the typical studio exec. That sort of thinking caused Fox to lose out on the merchandising and sequel rights to Star Wars. Remember Ubisoft is producing the film, and they'll do whatever they want. If Doctor Who and Quantum Leap could jump eras each week the audience will no problem having been informed if a sequel takes place in a new era. Pixar and Marvel have had success with even less conventional ideas.