User blog comment:Master Sima Yi/Assassinews 10-05'12 — World Gameplay Premiere/@comment-5388838-20120510195114/@comment-3405871-20120511223339

Or.. or let's use this mad idea, Happy wheels (which if I remember correctly was in development later than AC3)

a) Used a scream that seemed like that one;

b) They used the good ol' Holywood effect, that everyone uses.