User blog comment:D. Cello/Assassinews 03/05 -- ACWiki's Fan Section and AC3 first trailer/@comment-86.18.152.175-20120306162725/@comment-4043223-20120306171148

A lot of gaming companies have gone down that route already (cough...Bioware...cough... ME3... cough) and have reduced the storyline element to accommodate the CoD subculture in the gaming community but I don't believe Ubisoft would every do that as the story (and history) is was brought them such a huge fanbase in the beginning (and not just gameplay).