User blog comment:Master Sima Yi/Assassinews 02-08-'12 — Official AnvilNext Trailer/@comment-1888015-20120802170109/@comment-1888015-20120802224431

It's on the official Assassin's Creed channel.

At some point in it, you hear Alex say "Why don't you ask our Marketing Lead that question, he's standing just over there."

Might have shown them how much distaste the developers had for them, since the marketing department was advertising the product they created in a completely different way that it was intended it to be perceived.