User blog comment:D. Cello/Brotherhood's Multiplayer Beta Exclusive to PS3/@comment-1625914-20100616171951

I don't know, I don't trust these guys, Sima. Do you really believe there is absolutely *no* profit behind this?

If you meant they don't charge anything for it, sure, they don't make profit there. But they can profit from a share of DLC exclusive stuff. Also, maybe Sony just payed Ubisoft to restringe the beta to them so they could win this battle against Microsoft in this pointless "My-Console-Beat-Yours" war that's been draging like, forever, and try to attract new customers into buying PS3. Either way, it's money and bad ideas that are behind this.

PS3 is the 3rd most-selling console, why else they would restringe the beta to 27% of the gamers populace?