User blog comment:Master Sima Yi/Assassinews 05-08-'14 – Assassin's Creed: Rogue announced/@comment-746824-20141111191240

8 Concerning Things I Experienced in Assassin's Creed Unity Some bullet points:
 * I tried to open a treasure chest, but was told I needed the Assassin’s Creed companion app to open it, with no additional information or context.
 * I tried to open another treasure chest, and was told I needed to sign up for Assassin’s Creed Initiates to open it.
 * I tried to open a third treasure chest, and was told I needed to upgrade Arno’s lockpicking skill.
 * I upgraded Arno’s lockpicking skill, and was told my skill level still wasn’t high enough to open that chest. I gave up.
 * When I paused the game, the second option in the pause menu is an eStore that lets you spend real money on time-saving boosts, bonus in-game currency, and so-on.

Fantastic stuff Ubisoft, keep it up. /sarcasm