User blog comment:Slate Vesper/Assassinews 15-06-'13 — Three Assassin's Creeds in development and Patrice Désilets' lawsuit with Ubisoft/@comment-26435037-20130615152530/@comment-4868246-20130615203412

I think Black Flag is more focused on its core mechanics as opposed to AC III. And that's a very positive thing BTW :)

In AC III, they were laying the foundation to a completely new AC experience (almost felt like a new IP). So it lacked focus on the core gameplay elements. On the other hand, Black Flag seems to focus on what's fun and enjoyable rather than how big the game is.

Plus the marketing is suprisingly pretty modest, no brilliant marketing strategies and over-hype :)