User blog comment:Carebearheart/More Female Protagonists/@comment-11626545-20150531233519/@comment-1888015-20150601040213

Ubisoft seems to be slowly working its way towards making more lady protagonists, but you have to consider that for them, it's a risk. We all know that if you make the character well, their gender doesn't matter, but for Ubisoft it poses a big business decision and they don't want to lose money since they've been comfortable churning out these games each year with a male protagonist.

It's going to take time, and a little bit more acceptance of the female protagonist on both ends, both in the business and in the target audiences to bring about a shift in the financial reports. A good response to Evie = the money is backing female protagonists = let's take a couple more risks with a lady protagonist.