User blog comment:Master Sima Yi/Assassinews 04-07-'12 — Independence and Rise Trailers/@comment-77.45.54.119-20120704150401/@comment-3058930-20120704175108

He means that the marketing campaigns for the other games have been spoiler-heavy, while the marketing campaign for Assassin's Creed 3 is bad and to a certain degree "biased", but it gives little to no spoilers about the game, which is a fair comment, considering we know very little details about the story. We know some famous battles will be in the game, we know Connor's village gets burned down, we know the famous people Connor will meet, that's it. Very secretive unlike the other games.