YourBloodIsNotYourOwn.com

YourBloodIsNotYourOwn.com is a promotional website tie-in to the 2016 Assassin's Creed: The Movie detailing information on the human genome and the Animus 4.3 in additon to hosting behind the scenes videos from the film production.

Bloodlines: Your Genetic Code Holds Your Legacy
Your genome doesn't necessarily define you. 70%, or 14,000 of our genes, have "on" and "off" switches that are collectively known as the epigenome. External and internal stressors and de-stressors can alter the majority of your genome, and these changes can be passed on over generations – a process called transgenerational inheritance.
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Deconstructing the Animus
The Abstergo Foundation's Madrid research center was built on and encloses a 12th century chapel of unknown function. Just beyond the ancient stone walls sit comfortable living areas for the facility's guests.
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