User blog comment:Master Sima Yi/Assassinews 03-03-'13 — Assassin's Creed IV: Black Flag trailer and screenshots/@comment-26435037-20130303122111/@comment-26435037-20130303141103

Yeah, I though so too. And I agree, his face does bears some similarity to Haytham's. I also wonder why Ubi chose him as the main protagonist. I know they completed Desmond's storyline, but I believed they would choose a new protagonist, not from his bloodline.