User blog comment:Master Sima Yi/Assassinews 19-03-'14 – Two Assassin's Creeds for 2014?: Unity and Comet/@comment-2065587-20140322191449/@comment-1888015-20140323194024

"Connor" is canon within the series and a term that Ratonhnhaké:ton uses for himself. "Connor Kenway" is never adopted by him, therefore it is not canon. The AC3 development team do not use "Connor Kenway" and neither shall we.

Abstergo use it because AC4's development team have written it as a way of Abstergo showing ignorance towards Connor's namesake, thus subtly pointing out the fact that Ubisoft's marketing are idiots who aren't interested in properly portraying AC3's protagonist  as opposed to hyping the game, and have therefore confused a whole bunch of people.

In terms of solid ancestral memories relived, Connor is not "Connor Kenway."